Allowing buyers to customize aspects of their home during the construction process can be very profitable. However, run-away customization can actually create a negative experience for buyers because they start to feel nickeled-and-dimed and constant change orders can...
Builders who want to make the most profit on their projects need to have a clear understanding of the needs of the target demographic. So often, this deep dive into buyer needs gets abbreviated…and developments in our very community are suffering at a time in which...
