Marketing & Launch Campaigns: Strategy That Gets a Community Noticed
Getting attention for a new community takes a coordinated strategy, not scattered tactics. Denise Lones and her team of marketing professionals builds the over-arching plan covering brand, website requirements, video and photography, print, signage, online and paid campaigns, events, and agent outreach, then directs the specialists who produce each piece.
Strategy first, specialists second:
Denise’s team builds the strategy and directs the work. We define what each piece needs to accomplish, help you evaluate and select the right specialists, and coordinate them against the plan so every dollar supports the same strategy.
The Marketing and Campaign Pillars That Every Community Needs:
Brand & positioning plan:
What makes the community different, brought to the front for the right buyer.
VIDEO & PHOTOGRAPHY PLAN
Storyboards, shot lists, and coordination of the specialists who produce them.
CAMPAIGNS & EVENTS
Search, social, direct mail, publications, tours, classes, presentations, and home shows, chosen by cost and benefit.
WEBSITE & INTERACTIVE TOOLS:
Requirements for the story, lot and home pages, customization tools, analytics, and chat, plus help choosing the developer.
Print & Signage
Development book, collateral, and a signage plan covering permanent, temporary, and lot-specific signs.
MEASUREMENT & ATTRIBUTION
Regular marketing, sales, and market reports tied to clear benchmarks.
Marketing works hardest alongside a clear presale program and a well-trained sales team.
Q: How does your team determine the marketing my development needs?
A: At our heart, we are storytellers and strategists. Once your community’s story is established – the place, the product and price, we determine how best to connect the community with the target demographic in a way that encourages them to take action – go to the website, visit the community in-person, and make an appointment. We will make your marketing dollars work their hardest to achieve the desired results.
Q: What's the difference between a marketing strategist and a marketing agency?
A: A strategist plans how every channel works together, from product positioning to follow-up, and holds the specialists to that plan. An agency typically executes a set of channels.