Agent Network & Listings: Getting Your Community in Front of Agents
Agents are a major source of buyers for new communities, but only when they understand the product and how to register their clients. Denise Lones builds the agent strategy: education, Approved-Agent programs, events, and listing strategy for everything from lot reservations and presales to move-in ready homes.
THE PROBLEM:
It isn’t just about putting your new home community on the MLS. How your listing is positioned in the local agent community can mean the difference between selling out and chasing down price.
FIVE steps to building a raving agent fan base:
POSITIONING & STORYTELLING:
How your community is presented within the agent community.
LISTING MANAGEMENT & STRUCTURE:
Photos, video and 3D tours, supplements, and a robust MLS entry to make it easy for agents to find and convey information to their buyers.
AGENT CAMPAIGNS:
Events such as broker’s opens, market updates, educational events, fun events, and more can help your community’s culture shine through.
APPROVED-AGENT PROGRAMS:
Education and rewards that give agents a reason to sell your community. You need an army of agent advocates and our structure delivers!
AGENT EDUCATION PACKAGE AND OFFER GUIDELINES:
Your development’s specifics plus clear direction on the paperwork needed for submitting offers and negotiation process.
Listing Services
Listing services may be available through The Lones Group Inc brokerage or through our network of agents depending on your location. It is not necessary to list through us in order to take advantage of the services listed above.
Q: Why do agents matter for a new home community?
A: Many buyers work with an agent. When agents understand your product, the buying process, and how to register clients, they bring qualified buyers and tell others about the community.
Q: What is an Approved-Agent program?
A: A program that educates and rewards agents who work with a community, so they have the knowledge and the reason to sell it first.