Denise Lones Presents: Buyer Demographics – The Key to More-Profitable Projects

Oct 31, 2023 | Builders / Developers, Custom Homes, Home Design, Trends

Builders who want to make the most profit on their projects need to have a clear understanding of the needs of the target demographic. So often, this deep dive into buyer needs gets abbreviated…and developments in our very community are suffering at a time in which inventory should be flying off the shelves. As a new home development judge for NAHB, Denise has learned a lot about buyer behavior. She will share how the needs of buyers are changing, how to identify those changes, how to incorporate that knowledge into your project, and the amenities to add that target buyers will line up to buy.

On October 25, 2023, Denise Lones presented this class on buyer demographics to the Building Industry Association of Whatcom County. The video provided below includes the slide deck that has been inserted into the video.