CUSTOM HOME CONSULTING &
NEW HOME DEVELOPMENT STRATEGY
DEVELOPMENT & DEMOGRAPHIC STRATEGISTS | CUSTOM HOME DESIGN & BUILD CONSULTING
New Construction is Our Passion…
Denise Lones is a National Association of Homebuilders (NAHB) M.I.R.M. (one of only a few in Washington State). She has the expertise and training to analyze developments and development opportunities and turn them into successful and memorable projects that homebuyers love to live in.
Our team can provide everything from strategic site and development planning, local government interface, innovative funding ideas, demographic analysis, brand and marketing development and implementation, and sales team training. Our results-based systems and expertise will get a project SOLD.
We also love helping property owners in Western Washington with their custom home projects – both primary residences and accessory dwelling units. If you are dreaming about a custom home, reach out!
New Home Strategists is woman-owned and managed.

BUILDER / DEVELOPER SERVICES
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Your Voice Needed – Advocating for Housing in Your Community
I have been spending the last several months ramping up my voice when it comes to creating more housing and especially affordable housing in my community and throughout Washington State! Since housing starts began to decline after the Great Recession, and then...

The new Washington State Energy Code – good for the environment, but harmful to the building industry and our affordable housing goals
The 2021 Washington State Energy Code (WSEC) was slated to take effect in Washington State on July 1 of this year (it has been delayed to October 29, 2023) and everyone in the construction and real estate professions should take note – in Washington State or...

Housing Shortage – It’s Not Just About What People Can Afford – It’s About What People Actually Need
“We need more affordable housing!” – the call for affordable housing comes from about every corner of the country. But the solution isn’t as easy as building a bunch of apartment buildings with studio and one-bedroom units. It’s not just about building block after...

NAHB Instructor
NAHB National Design Committee
55+ Housing Industry Council Board of Trustees

BIAW AAC Star Builder Award 2025
Washington State Legislative Policy Committee
2024 Superior Associate Award

IRM Instructor
1,2,3,4

Certified New Home Sales Professional
CSP Instructor

Certified New Home Marketing Professional


REALTOR Member
