CUSTOM HOME CONSULTING &
NEW HOME DEVELOPMENT STRATEGY
DEVELOPMENT & DEMOGRAPHIC STRATEGISTS | CUSTOM HOME DESIGN & BUILD CONSULTING
New Construction is Our Passion…
Denise Lones is a National Association of Homebuilders (NAHB) M.I.R.M. (one of only a few in Washington State). She has the expertise and training to analyze developments and development opportunities and turn them into successful and memorable projects that homebuyers love to live in.
Our team can provide everything from strategic site and development planning, local government interface, innovative funding ideas, demographic analysis, brand and marketing development and implementation, and sales team training. Our results-based systems and expertise will get a project SOLD.
We also love helping property owners in Western Washington with their custom home projects – both primary residences and accessory dwelling units. If you are dreaming about a custom home, reach out!
New Home Strategists is woman-owned and managed.
The Augusta model home at Muirfield has been honored with two Silver Awards at The Nationals, the most prestigious new home community awards presented annually by the National Association of Home Builders (NAHB). The Augusta received Silver Awards in two categories: Best Single-Family Detached Model Home 2,501 to 3,000 square feet and Best Single-Family Detached Home for a 55+ Buyer. These honors recognize the highest achievement in new home construction, celebrating excellence in design, creativity, and quality across the building industry.

BUILDER / DEVELOPER SERVICES
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Denise Lones Presents: 2024 Design Trends
What is trending in terms of home design? Denise has a wide variety of things to show you – from fireplaces to cabinetry, wall treatments, innovations in siding, and more! Denise is not only going to talk about design, she is going to talk about functionality and...
Denise Lones Presents: Turn Up Your Profit Margin with Customization Options
Allowing buyers to customize aspects of their home during the construction process can be very profitable. However, run-away customization can actually create a negative experience for buyers because they start to feel nickeled-and-dimed and constant change orders can...
Accessory Dwelling Units – Not Just a Way Out of the Housing Crisis
As you may have ascertained from reading our blog, we are passionate about housing. For years, we have shouted from rooftops that our housing starts were not keeping pace with the numbers needed to house our growing population. Now our national housing shortage is in...
NAHB Instructor
NAHB National Design Committee
55+ Housing Industry Council Board of Trustees
BIAW AAC Star Builder Award 2025
Washington State Legislative Policy Committee
2024 Superior Associate Award
IRM Instructor
1,2,3,4
Certified New Home Sales Professional
CSP Instructor
Certified New Home Marketing Professional
REALTOR Member





