New Home Development & 55+ Community Strategy
Not just sold. Sought after.
We don’t just build communities. We build raving fans.
NAHB M.I.R.M. Designee | 55+ Housing Industry Council Trustee | NAHB Certified Sales and New Home Marketing Professional | NAHB National Design Committee
Denise Lones is a NAHB M.I.R.M.-designated strategist developers and builders call in when a new home community isn’t performing.
Sales have stalled, absorption has slowed, or the project just isn’t connecting with buyers. Denise diagnoses why. Sometimes it’s the product itself. Sometimes it’s a mismatch between what’s being built and who it’s being built for. Sometimes it’s a quality issue, or a sales team that isn’t following up or closing.
That diagnostic ability — pinpointing the problem, and creating a framework to fix it is rare, and it’s why she’s brought in, with particular depth in 55+ and active adult communities. She also designs and builds custom homes for individual clients. Whether you’re troubleshooting a stalled community, planning a boutique neighborhood of 40–75 homes, or building a large-scale master-planned community, Denise’s skillset is the one you need.
The Augusta model home at Muirfield has been honored with two Silver Awards at The Nationals, the most prestigious new home community awards presented annually by the National Association of Home Builders (NAHB). The Augusta received Silver Awards in two categories: Best Single-Family Detached Model Home 2,501 to 3,000 square feet and Best Single-Family Detached Home for a 55+ Buyer. These honors recognize the highest achievement in new home construction, celebrating excellence in design, creativity, and quality across the building industry.
The Augusta was also recognized with a Gold Nugget Award for Best Single Family Detached Home in its size category.
If you’re planning a 55+ or active adult community, this is exactly the kind of result our development strategy is built to deliver.
Get the strategic eye of an NAHB M.I.R.M. on your next community, from demographic analysis to sales team training.
Design and build support from a team that acts as your liaison from first sketch to final walkthrough.
Specialized demographic analysis, product strategy, and sales training built specifically around the 55+ and active adult buyer — Denise’s deepest area of expertise.
Q: What does Denise Lones do?
A: Denise Lones is a NAHB M.I.R.M.-designated strategist and NAHB Nationals judge who advises developers and builders on master-planned and 55+ active adult community strategy, from land use and site planning through sales and absorption. She also designs and builds custom homes for individual clients.
Q: What is an NAHB M.I.R.M.?
A: M.I.R.M. (Member of the Institute of Residential Marketing) is the National Association of Home Builders’ top professional achievement for new home marketing, held by only a small number of professionals in Washington State. Denise Lones holds this designation.
Q: Does New Home Strategists work with 55+ and active adult communities?
Yes. Denise Lones serves on the NAHB 55+ Housing Industry Council Board of Trustees. She has created strategies for 55+ communities as well as designing the award-winning Muirfield development. She won two NAHB Silver Awards and one Gold Nugget Award recognition for the Augusta at Muirfield, and won a Gold Nugget award for best floorplan in its class for the Sussex at Muirfield.
Q: What areas do you serve?
A: We primarily serve builders, developers, and custom homeowners in Whatcom and Skagit Counties, Washington, although on a consulting basis, we can help builders and developers across the country and beyond! As a M.I.R.M., Denise Lones analyzed developments near and far to determine why they weren’t successful and what it would take to make them so.
Denise Lones Presents: New Construction Outlook
We are mid-way through 2024 - how is the New Construction industry faring? Our builders and developers are at the forefront of the real estate industry. Without them, we cannot possibly keep up with the demands on the housing market. There are some lofty goals for...
Denise Lones Presents: Innovative New Home Products
Denise Lones reports on some of the most innovative new home building products from the National Association of Home Builders International Builders Show. From robots that help build roofs to highly-recyclable insulation, build tracking innovations and apps, 3-D...
Denise Lones Presents: 2024 Color Trends
Are avocado-green appliances going to make a comeback? Will we see a return to wallpaper like it is the turn of the last century? Believe it or not, some old things are new again in new and imaginative ways. What are the color trends that you need to be aware of?...
NAHB Instructor
NAHB National Design Committee
55+ Housing Industry Council Board of Trustees
M.I.R.M.
IRM Instructor
1,2,3,4
Certified New Home Sales Professional
CSP Instructor
Certified New Home Marketing Professional
Certified Aging-In-Place Specialist
AAC Star Builder Award 2025, 2026
Washington State Legislative Policy Committee
Housing Solutions Workgroup Lead
Washington Home Builders Foundation
BIAW Remodelers Awards Judge
Hill Day in Olympia and in Washington DC
2024 Superior Associate Award
Board of Directors
Government Affairs Committee
Crocktoberfest Chili Cookoff Winner (yes, really!)
Professional Women in Building State Board
Building Industry Association of Whatcom County Professional Women in Building Chapter Chair
